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This came as news to me when Friendster.com was acquired by a company in Malaysia. Friendster.com used to be the leading online social networking site and was often copied by the one Maga social networking site - MySpace.com (see book I finished on Stealing My Space). I know that Friendster.com is a big hit in countries like Singapore, Indonesia, Malaysia, the Phillipines and maintains a strong foot hold in ...

I was browsing one of the tech sites and I stumbled upon this company - Swoopo.com. Pretty interesting and lucrative business model  - NO DOUBT!!! Basically, they are an auction company which sells directly to consumers. Swoopo started in Germany and is making an impact in US. They focus on electronics like LED TVs, SLR Cameras, laptops, ipods, top end cell phones like the Nokia N97, etc This is how ...

Reaching your potential customers is critical to drive sales and email marketing is one of the lowest cost in any marketing channel. Email marketing is valuable to any business owners as it can be used to trigger sales, send out reminders or just used as a tool to reinforce a sale. I have been blessed to worked with many email tools from custom programs and BCentral (Microsoft's first attempt ...

I was helping a company do a competitive analysis on a pro bono basis, and I came up with a short page for "intro to affiliate marketing". I thought that I will post it here to give merchants (advertisers) an idea of affiliate marketing and an illustration of affiliate marketing. AFFILIATE MARKETING DEFINITION Affiliate marketing is an advertising channel in which advertisers (merchants) pay publishers (affiliates) only for results, such ...

MySpace, the once big dog on the block when it csomes to social networking announced today that it is acquiring iLike for $20 million to try to stay ahead of the curve. MySpace is trying to reinvent itself to stay ahead of the competition, i.e. Facebook. In May 2008, MySpace was flying high with 74 million visits that month coming from U.S. alone. MySpace's closest competitor, Facebook had only ...

Back when in the good old days, there was only one decent way to get on the internet - NETSCAPE (I wouldn't consider telnet a way to reach the WWW). But with Microsoft's push for Internet Explorer and the initiation of the "browser wars" in the 1990s, that led to Netscape's demise. Following that, Microsoft via Internet Explorer controlled 90% of the browser market. Marc Andreessen, the founder is ...

If you think you know internet/online markting, then you should know these twenty (20) terms or jargons that are widely used by online marketers. If you are need to the industry, it's good to pick up some of these acronyms as it is often thrown around. ASP Application Service Provider AOV ...