If you don’t have a Mobile website, you might want to put in on your 2012 marketing plan. Here are some facts that Google published:
More kids know how to use a smartphone than tie their shoes!
More Americans own a mobile phone than have a passport.
20 million U.S. households no longer have a landline.
2/3 of mobile users use their phone’s backlight as a flashlight.
The most commonly texted “word” is simply the letter “R”.
Here are six basic fundementals on developing a successful mobile website on a shoe string budget.
1. KISS – Keep It Simple Stupid
You don’t need to have neon blinking animations, or flying pigs on your mobile site. Present the mobile users with what they are looking for in as little clicks, or touches as possible. You don’t need an eleborate website,but plan on using icons/text wisely. Ensure that your mobile site will work on all major mobile OS (Apple’s iOS, Google’s Android, BlackBerry’s OS).
2. Relevant Content
As for content, a good starting point is to look over your analytics and pull out the highest traffic pages and skim it down. Nobody is interested in reading a technical document on a 4.6 inch screen, nor do you need to have all of the website’s content on the mobile site. Ensure that clean site codes and to reduce load speed.
3. Utilize mobile phone features and technology
Being that you are targeting smart phone users, be smart about it. Most smart phones have GPS tracking, camera, and voice commands and one should look at utilizing these features to interact with your user. A good example would be to serve up your store location info that is closest to them, or if you have a site-to-store like WalMart, then make it easier for the person to order via their phone and have it delivered to the store. Don’t forget to intergrate your Facebook, Twitter and other social media aspects.
4. Input device limitation
This goes back to No. 1 and knowing that you are working with fingers with a maximum of 4.6inch screen, or a scroll sensor. Use icons/text links that are spaced our so that you make it easier to navigate and to prevent accidental clicks. Avoid drop down menu, hover over, and flash as those might not be compatible with all devices. Don’t overcrowd the screen with lots of text/icons, which makes it hard to navigate. Keep scrolling options from top to bottom as most mobile users prefer to scroll in one direction.
5. Drive the message Home
You are developing a mobile website for a reason – sales, lead, web presence! Make it easy for a person to convert with concise call to action. Streamline your conversion funnel and have your phone number clearly displayed as the last thing you want is for the person to leave your mobile site to Google for your phone #.
6. Test, Test and Update
What is the latest and greatest might drop off the cliff when things are moving quickly. Mobile searches have grown by 4x since 2010 (source: Google), and you want to be at the forefront as opposed to having your competitors lead the way. So test every quarter and tweak accordingly.
Here are some mobile websites that gave it some thought, and I am sure there are hundreds of good mobile sites out there.
- eBay http://mobileweb.ebay.com/
- Amazon http://www.amazon.com/gp/aw
- Safelite http://m.safelite.com/
- Audible http://mobile.audible.com/
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