Aug 13, 2009
Internet Marketing Acronyms – terms you need to know
If you think you know internet/online markting, then you should know these twenty (20) terms or jargons that are widely used by online marketers. If you are need to the industry, it’s good to pick up some of these acronyms as it is often thrown around.
| ASP | Application Service Provider |
| AOV | Average Order Value |
| B2B | Business-to-Business |
| B2C | Business-to-Consumer |
| B&M | Brick and Motar |
| CPA | Cost Per Action |
| CPC | Cost Per Click |
| CPM | Cost Per Thousand (where M is the roman numeral of 1000) |
| CPL | Cost Per Lead |
| CR | Conversion Rate |
| CSE | Comparison Shopping Engines |
| CTR | Click Through Rate |
| EPC | Earning Per Click |
| PPC | Pay Per Click |
| PR | Page Rank (Google) |
| ROS | Run of Site |
| SAAS | Software As A Service |
| SEM | Search Engine Marketing (usually means PPC) |
| SEO | Search Engine Optimization |
| SMM | Social Media Marketing |
