Oct 1, 2009
Saturn losing its ring..exploding
Saturn was the shooting star of the and was the “the” company that was aiming for the moon and beyond. That was in the 1990′s when Saturn was positioned by GM as “a different kind of car company” and that brand cultivated a huge following where Saturn owners would driver across the country to Spring Hill, Tennessee for special events and gatherings.
Last week, I was reading through Consumer Report and came across an article about Penske Automotive Group buying up Saturn and the tentative deal is done. Apparently Penske was at the negotiating table with GM for the past eight weeks and ironing out the details about buying the ailing GM brand. Penske plans to buy the distribution channel and identify a strategic automotive manufacturing partner to build / sell cars under the ‘new’ Saturn brand.
Saturn - A shinning star losing its glow
Yesterday, the deal collapsed after Penske was told by an unidentified manufacturer that its board had rejected a deal to make cars for the new Saturn. Apparently, GM which is owned by the Federal Government which honor all Saturn warranty but join the antique brands like Olsmobile (retired: 2004) and Pontiac (coming soon).
Well, if you are looking for a car in the next few months and plan to drive it into the ground, Saturn might be a good car to pick up. Warranty is still in effect, and GM promised to produce parts to support Saturn so one might get an excellent deal on a car or SUV as GM closes over 350 dealerships nationwide.
