Jul 21, 2009
Professional Profile
Eric possesses a strong analytical and strategic planning skill, combined with the ability to coordinate the efforts of many to meet organizational goals. He has extensive online and offline marketing knowledge, coupled with creative ideas and dexterity to execute. Through his career, he achieved success in developing and implementing marketing campaigns with an emphasis on ROI. He has an excellent comprehension of PPC, natural searches, e-mail, co-registration, affiliate marketing.
He is passionate about online marketing and strive to take it to the next level. He is a team player and works well in an individual environment. With online marketing background extending back to the year 2000, he has seen a lot of changes from search engine algothirm to the rise of social networking, but he has never failed to keep up with the ever evolving changes online.
Through his career, he deployed and managed many successful online programs from affiliate programs to pay per clicks (PPC) campaigns. Some of his success stories included growing the affiliate program by 45% in transactions year and reducing the cost per transaction of the PPC campaign by 12% in two months while increasing the volume. His dexterity transcends beyond online marketing when he identified a problem in the lead generation process flow and he spearheaded a group to resolve that problem. It is estimated that it saved Wyndham over $360,000 per year by fixing that problem.
He also has experience in project management and that was apparent in the developed of a new SEO friendly and customer centric lostgolfballs.com e-commerce website from conceptualization, design to implementation which resulted in a lift in traffic and conversion rate.
In 2007, he was nominated by Linkshare for the Fourth Golden Link Award for the contribution to the affiliate industry and it solidifies his passion for online marketing. In mid 2008, he launched the Lostgolfballs.com affiliate program and by 2009, it was honored at ShareASale Top 100 PowerRank program. It ranked Top 78 on the Top 100 PowerRank. The affiliate program grew quickly to make up 5% of the total revenue that was generated at Lostgolfballs.com.
